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GDPR Privacy Statement April 22, 2019

The Garland

The Garland

Privacy Statement for Persons in the EU, EEA, and UK

Last Updated: October 18, 2023

This Privacy Statement explains how The Garland (“we,” “us,” “our”) processes personal data about persons in the European Union, European Economic Area, and the United Kingdom. This Statement describes the personal data we collect about you, how we use and disclose that data, and your choices about how we collect and use your data.

By visiting and using our website, booking a reservation with us, or otherwise using our services (collectively, the “Services”), you agree to our collection, use, transfer, and other processing of your personal data as described in this Privacy Statement. Please do not use our Services if you disagree with any part of this Privacy Statement.

I.               Who is responsible for your personal data?

The data controller for any personal data provided to or gathered by the Service is The Garland, 4222 Vineland Avenue, North Hollywood, California 91602. You may contact us at this address, by emailing us at [email protected], or by calling us at 1-800-238-3759.

II.              Information We Collect About You

When you use the Service, we collect and process different types of information about you, including personal data that you provide directly to us or that we collect automatically.

Information You Provide

We obtain information that you provide directly to us through the Service, for example when you sign up for email communications, enter promotions, contests or sweepstakes, make bookings, contact customer service (including through the Service’s chat feature), or otherwise interact with the Service. This may include personal data such as your name, address, telephone number, billing and shipping information, credit card information or email address.

Information Collected Automatically

We use cookies and other tracking technologies (such as web beacons) to collect and store information about your interactions with our website, including information about your browsing behavior. Our website also supports third-party cookies placed by our service providers and third parties, such as advertising partners. This means that our service providers and advertising partners can collect and use information regarding your interactions with our website as further detailed below.

            Cookies and Other Tracking Technologies

Cookies are small files that a website transfers to your device through a web browser that enable the site’s or a third party’s systems to recognize your device and capture and remember certain information. Web beacons (also known as tracking pixels) are tiny graphics embedded invisibly on a webpage or in an email that may be used to deliver or communicate with cookies, to count users who have visited certain pages, and to understand usage patterns. In general, our website uses cookies and other tracking technologies as follows:

  • Where necessary to run our website
  • To optimize the functionality of our website
  • For analytics purposes
  • For purposes of ad targeting and marketing
  • To determine if our email messages have been opened and acted upon

Cookies vary in how long they last. “Session cookies” terminate shortly after you terminate your internet session. “Persistent cookies” are stored on your device until a set expiration date. We use both session cookies and persistent cookies on our website.

If you do not want to have cookies placed on your device, you may refuse consent to all but Required cookies within our cookie preference center [link] or set your browser to refuse cookies before accessing our website. Please review your browser’s Help menu for instructions, or visit for more information about cookies.


We use analytics tools including Google Analytics to analyze how you interact with our website. This software may collect information such as your IP address, location, operating system, access time, duration of visit, and actions you take on our website. Google Analytics is owned and controlled by Google LLC. Data collected by Google is subject to its privacy policy. You may opt-out of having your website activity made available to Google Analytics by installing the Google Analytics browser add-on, available here.

           Online Advertising

Our website collects information about you in order to target advertisements to you when you browse the internet or use social media. Among the tools we use for this purpose is Google Ads, which is an advertising service provided by Google. Google uses cookies and other identifiers, in combination with their own data, to show you ads based on your usage of our website. You can personalize the ads you receive or opt out of ads from Google by visiting the Google Ads Settings page. Additional options for opting out of interest-based advertising can be found here.

Social Features on Our Service

Our Service may provide links or otherwise facilitate access to other websites or online services, including social media services. For example, certain features of our Service may permit you to interact with social media networks operated by unaffiliated parties, for example, if you “like” or “follow” us on those platforms (“Social Features”). If you choose to “like” or share content or post information using Social Features, that information may be publicly displayed, and the party operating the social media platform may receive information about you and your use of our Service. Similarly, if you interact with us through Social Features, we may have access to information about you from the social media platform. In addition, we may track when you like us, follow us, or share our content on social media platforms. You should review the terms, policies, and settings of the platforms you use to learn more about their data practices and adjust your settings accordingly.

III.            Purposes and Legal Bases for Processing Personal Data

Certain personal data may be required for us to provide you with our products and services. Generally, we use the personal data we collect:

  • To communicate with you
  • To process purchases, transactions, and payments
  • To provide you with customer service and support
  • To facilitate your stay
  • For marketing, advertising, and promotions
  • To support our operations, and to improve our Service, including through research and analysis
  • To develop new services that may be of interest to you
  • To customize or tailor your experience
  • To detect and prevent fraud against you and/or us
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations

We rely on the following legal bases for processing your personal data: 

  • The processing is necessary for us to provide you with the services and products you request or to respond to your inquiries.
  • We have a legal obligation to process your personal data.
  • We have a legitimate interest in processing your personal data. In particular, we have a legitimate interest in the following instances:
    • To analyze and improve the safety and security of our Service, including by implementing and enhancing security measures and safeguards and protecting against fraud, spam, and other abuse;
    • To maintain and improve our Service; and
    • To operate our Service and provide you with information and communications about our products and services that are tailored to, and in accordance with, your personal preferences.
  • You have consented to our processing of your personal data. When you consent, you may change your mind and withdraw your consent at any time.

IV.            How Long We Retain Your Personal Data

We keep personal data for no longer than necessary to achieve the purposes for which the personal data were collected or as required or permitted by applicable law. This generally means holding personal data for as long as one of the following apply: 

  • Your personal data are reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the data;
  • Your personal data are reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the personal data were collected; 
  • The personal data are reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or 
  • We are otherwise required or permitted to keep your personal data by applicable laws or regulations. 

Where personal data are used for more than one purpose, we will retain the data until the purpose with the latest period expires

V.              How We Share Personal Data

In the course of providing our Services or otherwise operating our business, we share personal data as follows:

  • With vendors that perform services (including processing, maintaining, or collecting personal data) on our behalf related to the operation of our business and/or the Service (e.g., providing communications, technical, analytical, web hosting, data storage, application support, vendor management, reservations, billing, credit card processing, customer support, property management, marketing, advertising, accounting, auditing, insurance, legal, security, or other services)
  • With our employees, agents, and affiliates in order to provide our Services and operate our business
  • To comply with applicable law or protect rights and interests – for example, we may disclose your personal data if we determine that such disclosure is reasonably necessary to comply with the law, protect our or others’ rights, property or interests, or prevent fraud or abuse
  • In the event we sell or transfer all or a portion of our business assets, including the negotiation of such transactions
  • For any other purpose with your consent or as otherwise allowed by applicable law

VI.            Transfers of Personal Data Outside the European Economic Area and the United Kingdom

The Garland is a US hotel, located in Los Angeles and we operate our website from the United States. If you are using our website outside the United States, please be aware that information we obtain about you will be transferred to and processed in the United States or other jurisdictions outside your own, and may be accessed by the courts, law enforcement and national security authorities in those jurisdictions. Please be aware that the data protection laws and regulations that apply to your personal data transferred to the United States or other countries may be different from the laws in your country. By using our website, booking a reservation with us, or otherwise providing your personal data to us, you acknowledge and consent to the international transfer and processing of your personal data as described in this Privacy Statement. Where required, we will ensure that we transfer personal data to parties that provide appropriate safeguards for your personal data using an approved and valid personal data transfer mechanism, such as the European Union’s Standard Contractual Clauses or the United Kingdom’s International Data Transfer Addendum. You may obtain more information about our transfer safeguards by contacting us.

VII.           Your Rights and How to Exercise Them

You have the right to access, correct, erase, and obtain a copy of any personal data we maintain about you. You also have the right to object to or restrict our processing of your personal data, and to withdraw your consent to our processing of your personal data. You may submit a request relating to your personal data by emailing us at . We may require specific information from you to help us verify your identity prior to processing your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to any legal restrictions on disclosing this information.

If you believe that we have mishandled your personal data, you may contact us or submit a complaint to your local data protection authority. If you reside in the EU or EEA, you can find information about your data protection authority here. If you reside in the UK, you may file complaints with the Information Commissioner’s Office here.

VIII.         Security

We take commercially reasonable and appropriate administrative, physical, and technical measures to protect your personal data from loss, theft, misuse, manipulation, and unauthorized access, disclosure, alteration, and destruction. However, transmission via the internet is not completely secure and we cannot guarantee the security of your personal data collected through our Service. If you suspect any unauthorized activity, please report that activity to us immediately.

IX.            Other Websites

This Privacy Statement applies only to our Service and does not cover the privacy practices of third-party websites which may be linked from our own.

X.              Changes to this Privacy Statement

This Privacy Statement may be updated from time to time. Please regularly check our website to review any updates we might make to reflect changes in our practices or changes in applicable laws and regulations.


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